SoFruitty
Packaging

So Fruitty, a Florida-based frozen fruit bar company, came to us looking for help with a brand and packaging refresh. We set out to not only help their genuinely delicious bars stand out in a crowded market, but to embrace the Brazilian roots of their brand along the way. With the help of vibrant illustrations and a bold color scheme, we were able to bring exotic flavors like Açaí and decadent flavors like Avocado to life.